Local search engine optimization is a hot topic for business owners. Countless business owners have come up with questions about local SEO: What is Local SEO? Why does local SEO matter? How can we be successful at all? This is all one of SEO services which is part of digital marketing service.
Keep reading because in this post we will look at these questions.
What is Local SEO Marketing?
Local SEO helps companies promote themselves online to local customers in a specific geographic area.The intent is the difference between local and organic SEO. Google can (also do a good job) target searches that have “local intent,” which means that the search engine wants search engine results from local businesses.
Local search engine optimization, in practice, is the process of processing your online profile so that you may be found for local search queries that are most relevant to your business.
Why does local SEO matter?
Regular SEO isn’t enough to rank for local business searches because they’re typically geo-based, especially if your competitors are implementing local SEO. Companies interested in ranking for locally connected search terms can benefit from local search engine optimization.
To rank on Google Maps you need local SEO
Search results usually have two separate sections dominating the top half of the search results page: paid ads and local package (listings on a map). About 86% of people use these map lists to find the location of a company. With the right strategy, you should be on top of this local package for local search related to your business.
Local search is more people-centered
Why is local SEO taking over? Because local search is more people-oriented than regular search results, this means it is more personalized for each user. Currently, Google searches boil down to local searches “near me”.
People are seeking a company when they need it, thus local search marketing is particularly focused and timely. You can’t do anything more personalized than this.
Algorithms adapt to local search “near me”
Apparently Google has realized the importance of these local search terms “near me” because since 2007 – when Google started showing local businesses in search results – they started to build up local SEO metrics in the search algorithm. Google’s first local SEO update was published in 2012, and it was aimed to offer consumers results that were relevant not only to their search query, but also to their geographic location.
One of the important parts of this update that is still relevant? NAP (name, address, phone number) quotes. If your NAP is incompatible, the search engine will skip your company looking for one that has consistent directory listings.
If search engines discover contradicting information about your NAP, they will have no way of knowing what your company is or where it is located. When search engines find different information about your business, they lose credibility with your listing – so they are more likely to present users with another ad that they are more confident in.
What can I do to improve my local SEO strategy for my company?
Requires many strategies:
- NAP Citations – Make sure your business name, address, and phone number are EXACTLY the same for all of your online resources, such as your website, social profiles, and Google My Business / Bing listings.
- Check all listings in local directories such as Yelp, Superpages, Foursquare, Yellowpages, and other similar sites.
- Reviews – Seek feedback regularly and engage in feedback tactics on social and search profiles.
- Localized Onsite Content – The more relevant your content is to a search engine on your site, the more likely it is to appear in search results. This means creating unique geo-targeting service pages, specifying service areas, and including maps with your location on them.
- Schema Markup – Ask your web developer to implement a local business schema on your website. This gives search engines a clearer view of local information about your business.