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Sellers Guide on Amazon FBA Business

Amazon FBA businesses were a quick way to become a millionaire or move to the Bahamas a few years back. Everybody had an Amazon business, even their mothers. It was a lucrative way to make easy money.

This is not true in 2021. The market is saturated with scammers and private brands trying to make a quick buck. 

The US trade wars against China have not helped. China was once the most popular place to source FBA products because of its low manufacturing costs. 

Many sellers now turn to the United States for FBA products and are facing higher prices.

What types of Amazon FBA Businesses Exist?

Amazon FBA allows you to sell on Amazon. It handles all details. Amazon will pick, pack, ship, support customer service, return processing, and other details for your products.

Types of amazon FBA Selling:

Private Label

Private labelers select the products they sell. After doing extensive market research, private labelers contact manufacturers to discuss their product ideas and supply bulk quantities of their products.

Amazon private label sellers can create their brand, which is often the most difficult part. They create a storefront, product listings, and social media accounts.

Retail Arbitrage

Amazon Retail arbitrage involves buying low-priced products from retail stores and then reselling them at a high-profit margin. 

Retail arbitrage doesn’t require you to build a brand, as you are reselling products from other brands.

Amazon has been cracking down on sellers who sell their products in recent years.


Wholesale sellers can buy brand-name products, similar to retail arbitrage. They don’t need to make their private labels. 

Wholesalers purchase items in bulk and work directly with manufacturers.

Wholesalers do not create new product listings. They simply add their offer on top of an existing product list.

Dropshipping: What are your thoughts?

In Amazon, Dropshipping sellers don’t store inventory at Amazon fulfillment centers. Instead, the supplier fulfills orders for the seller while customers purchase products.

Dropshipping can be a viable alternative to Amazon FBA if you can several find a reliable and affordable manufacturer. 

Dropshipping allows you to only purchase the products you sell and the supplier ships your goods, so you can avoid FBA fulfillment charges.

Start an Amazon FBA Business

FBA isn’t as popular due to the influx of third-party vendors to Amazon. Optimizing your performance is essential to remain competitive and profitable. 

These 7 tips will help you be the best-selling person possible.

1. FBA’s Shipping Programs: Leverage

How do you ship a product once you have sourced it? Amazon FBA sellers can only access a few programs. To avoid paying monthly storage fees, take advantage of these programs:

  • Small and light
  • Subscribe to Save
  • FBA Pan-EU
  • FBA Export
  • Frustration-Free Packaging
  • Multichannel Fulfillment

2. Purchase the Buy Box

FBA has the greatest advantage: you are more likely to win the Buy Box. You can win the Buy Box if you are a top-notch seller.

How do you know? We wrote the guide.

3. Get a badge for your product listing

Some badges give you an immediate visibility boost. These badges will help you get more traffic and converts.

4. Reimbursement available – Avoid unnecessary fees

Amazon receives millions of packages each day. This means that mistakes are inevitable. Human error can range from product returns that weren’t received to miscalculated weight fees.

FBA reimbursement is available if you make one of these errors. Make sure to check seller central frequently for any opportunities. 

While you are focusing on the details, consider ways to optimize FBA inventory management.

Amazon will charge you regularly for long-term storage fees. These unnecessary charges can be avoided if you pay attention. Keep in mind that you are selling products and not storing them.

Pro Tip: 

The Amazon FBA Revenue Calculator gives amazon sellers a better understanding of the costs associated with running an Amazon FBA Store.

FBA sellers can also use the Amazon FBA Calculator to help them decide which products they should launch in their Amazon store. It is therefore important that sellers are familiar with the FBA calculator.

5. Do not sell against the brand

Amazon is not only the largest online marketplace in the world, but it also has a number of private labels. 

Amazon also owns products under different names, in addition to the household names Amazon Fresh and Amazon Basics.

Pay attention to Amazon’s presence in the niches you want to be in. Amazon is well-known for pushing out rivals with lower prices and manipulated rankings.

Amazon was recently criticized for its involvement in antitrust investigations in Europe. You vs. Amazon is unlikely to be a winning battle, regardless of whether it’s legal.

Instead, you can test products for Amazon FBA first by selling small quantities of products before you commit to buying large quantities. 

6. Create a brand

For a few years, Amazon has preferred brands to resellers. Amazon Brand Registry offers special privileges to registered brand owners.

To build a brand, you need to research your buyer personas, establish relationships with influencers, and develop a brand voice.

A well-defined brand statement will help you make better marketing decisions in the future.

7. Amazon Marketing Services (AMS).

For newcomers to Amazon Marketing, it can be intimidating. There are many options available to the market with AMS, including Attribution and Demand Side Platform (Amazon DSP) and Posts.

Sponsored products are a great way to get started if you are new to Amazon advertising. If you are already a pro at Amazon Marketing Strategy, read our complete guide.

Recommended guide: eCommerce SEO Guide.

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