The Best Beauty and Cosmetics Brands of 2024

In the ever-evolving world of beauty and cosmetics, staying informed about the top brands can be crucial for both enthusiasts and newcomers alike. As we navigate through 2024, several brands have distinguished themselves by blending innovation, quality, and consumer engagement. Here’s a comprehensive look at the best beauty and cosmetics brands this year:

1. Fenty Beauty

Launched by Rihanna, Fenty Beauty continues to redefine industry standards with its inclusive approach. Known for its broad inclusivity across skin tones and gender, especially with its Pro Filt’r foundation, which offers a wide range of shades, Fenty Beauty remains a leader in championing diversity.

2. Glossier

Rooted in skincare, Glossier has transformed into a cosmetic giant, emphasizing “skin first, makeup second.” Its approachable aesthetic and cult favorite products like Boy Brow and Balm Dotcom have made it a staple in many beauty routines.

3. Huda Beauty

Founded by Huda Kattan, a former beauty blogger and makeup artist, Huda Beauty is renowned for its vibrant eyeshadow palettes and high-quality foundations. The brand’s Middle Eastern roots reflect in its rich, pigmented products which cater to a global audience.

4. Olaplex

While primarily known for hair care, Olaplex’s entry into the broader beauty market has been revolutionary, particularly with products that focus on hair health and integrity. Their patented technology has set new standards in hair treatment.

5. The Ordinary

Part of the Deciem family, The Ordinary has gained a massive following for offering clinical formulations with integrity. Their transparent approach to ingredients and pricing has made high-quality skincare accessible to a wider audience.

6. Pat McGrath Labs

Dubbed the “Mother of Makeup,” Pat McGrath’s line embodies luxury and innovation. Her products, especially the eyeshadows and lipsticks, are famous for their formula and the surreal, opulent packaging.

7. Charlotte Tilbury

Charlotte Tilbury has built a brand synonymous with glamour and efficiency. Products like the Magic Cream and Pillow Talk Lipstick offer quick and effective results, ensuring luxury in every application.

8. Tatcha

Blending traditional Japanese ingredients with modern technology, Tatcha provides a ritualistic approach to skincare. The Water Cream and The Silk Canvas are among the many products that have become essentials for skincare aficionados.

9. Kylie Cosmetics

Rebranded and reformulated, Kylie Cosmetics by Kylie Jenner continues to dominate social media. With a focus on lip kits that have expanded into a full makeup line, Kylie Cosmetics offers trendy and youth-oriented products.

10. Estée Lauder

A time-honored brand that has been on the cutting edge of skincare and makeup for decades, Estée Lauder continues to innovate while maintaining classic favorites like the Advanced Night Repair serum, appealing to all age groups.


The beauty and cosmetics industry in 2024 showcases a dynamic blend of legacy brands and newer entrants who have made significant marks on the market. As these brands continue to innovate and cater to the diverse needs of their consumers, they not only enhance individual beauty routines but also set trends that will influence the industry for years to come. Whether you’re looking for high-tech skincare solutions or the boldest makeup out there, these brands are leading the way with products that promise to impress.

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