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How to Create a Cohesive Brand Experience Using Instagram

We have all heard that Consistency is the key to success, and it stays valid for marketing as well. If your brand shows consistency over all the channels it is present on; then there is a high chance that it will soar high. 

A cohesive brand experience is crucial when attracting the right audience and building customer trust. To build this, you must stand out and be different from the crowd. Having a cohesive brand is a vital part of brand identity, and apart from this, it also helps the customers to recall and recognize your brand no matter where they see it. This creates a relationship between the brand and the customer and builds a sense of belonging. 

When connecting with your audience directly, what better way than to use the god of marketing, also known as Social media? 

Social media is the most excellent tool for marketing, and the best part is that it’s free! It’s the best place to find what your ideal clients are up to. 

Having a social media presence for your brand is as essential as having a logo for your business; maintaining that presence can be tricky. Posting on Instagram is not about pretty pictures, random hashtags, and witty captions anymore; there is a lot that goes into making the Instagram feed’s roadmap, especially if you have a business account. To build a cohesive Instagram page, you need to keep many things in mind, but before we discuss that, let’s see why your brand needs a Cohesive brand experience.

Why Build a Cohesive Brand Experience?

There are many reasons why your brand needs a cohesive marketing strategy; let’s dive into this pool and explore it.

  • The award-winning reason for a cohesive experience is “brand recognition.” If your customers can identify your brand despite having no logo, it is a big win for you. Consistent branding helps customers retain your brand, which can be done by playing a little with the colors and other visual elements of the brand!
  • Cohesive branding helps build trust and hence strengthen the credibility of your brand. If you have good credibility, you will likely attract the right audience and convert them into loyal customers for your brand.
  • This consistency is visually appealing and gives the social media page of your brand a professional look. Marketing your brand is easier if your social media page has a great content plan and a systematic feed.
  • The cohesive social pages help with the creatives as well. It is much easier to create content and designs when the brand is aware of the colors and other visual elements needed. It saves a lot of time and effort and gives better results.

Now that you are convinced to build a Cohesive brand using social media let me guide you and discuss how.

How to Create a Cohesive Brand Experience Using Instagram?

Creating a cohesive brand experience using Instagram can be fun and creative, but it also requires lots of brainstorming and aesthetic skills. To make it easier for you, I have a few basics you need to know if you are new to Instagram marketing and want to create a cohesive brand to get on top of the social media game.

Choose a color palette

To begin this journey, you must choose the most critical aesthetic part, colors. Make sure you choose the colors that are included in your logo and other elements of your branding. Also, make sure that these colors complement each other. Having specific colors helps build an identity for your brand, which, in turn, helps strengthen brand awareness. Your customers should be able to recognize your brand at the first glance. For instance, we can see that our favorite fast food brand, Mcdonald’s, has chosen the yellow and red color palette and designed their website and Instagram around this palette. 

A snapshot from the official website of Mcdonald’s.

A snapshot from the official Instagram handle of Mcdonald’s.

Create a mood board for Your Instagram Feed

Take inspiration from your favorite creator or brand page and create a mood board that is similar to theirs, but it should also set well with the theme of your brand. For instance, we can see that Nike is a sports shoe brand and has given their website and Instagram feed a very athletic and active look. This was possible only because they had prepared a mood board and then worked on their branding around it. You can also embed instagram feed on website to make your website more appealing.

A snapshot from the official website of Nike.

A snapshot from the official Instagram handle of Nike.

Focus on the Instagram feed’s look

Now that we are done with the look and feel of your posts on Instagram, you also need to make sure that all your posts complement each other and look good on the feed together. Many brands add filler posts just to maintain the aesthetic of their Instagram feed. Although it may not affect the branding directly, the user experience is enhanced with a good-looking feed. If we look at H&M’s Instagram feed, we can see that they have posted similar pictures continuously because they all go well with each other and add to the beauty of their feed. This strategy has made H&M’s feed look more aesthetically pleasing and ensured that the user who lands on their Instagram page has a great experience!

So, to wrap up, no matter what niche your brand is dealing with, you must create a cohesive brand experience. Your website, as well as your socials, should be visually consistent. A cohesive brand experience is essential as it helps strengthen your brand recognition, build trust and credibility, give a professional look to your brand’s Instagram profile, and save time and effort. To build a cohesive Instagram page, you need to focus on a few things, choose a color palette that matches your brand, create a mood board for inspiration, and ensure the feed looks clean and pleasing.

How To Rock Your Instagram Game:

Instagram has become one of the most popular social media platforms, offering businesses a unique opportunity to engage with their target audience and build a strong brand presence. 

To make the most out of Instagram and achieve success, here are some practical strategies to help you rock on the platform:

Define Your Instagram Goals 

Start by defining your goals on Instagram. Is it to increase brand awareness, drive website traffic, generate leads, or boost sales?

Setting clear objectives will help you effectively shape your content and measure your success.

Craft a Consistent Brand Identity 

Use a consistent color palette, fonts, and visual style in your posts to create a visually appealing and recognizable feed. 

Maintain a consistent tone of voice in your captions to strengthen your brand’s personality and connect with your audience.

Engage with Your Audience 

Instagram is all about building relationships and engaging with your followers. Respond to comments, ask questions, and encourage conversation in your captions. Like and comment on your followers’ posts, and explore relevant hashtags and accounts to find new users to engage with. 

Building genuine connections will help promote a loyal community.

Post High-Quality Visual Content 

Instagram is primarily a visual platform, so focus on creating high-quality and visually appealing content. Use high-resolution images, well-composed shots, and eye-catching graphics. 

Experiment with different types of posts, such as photos, videos, carousels, and Stories, to keep your feed dynamic and exciting.

Leverage Instagram Stories

Instagram Stories offer a powerful way to engage with your audience in a more spontaneous and authentic manner. 

  • Utilize features like polls, quizzes, and interactive stickers to encourage participation. 
  • Use Stories to showcase behind-the-scenes moments, product launches, and exclusive promotions. 
  • Take advantage of the Swipe Up feature (if available) to drive traffic to your website or specific landing pages.

Utilize Hashtags and Geotags

Hashtags and geotags can significantly increase your visibility on Instagram. 

Research and use relevant hashtags that align with your content and target audience. Consider creating branded hashtags to encourage user-generated content and foster community participation. 

Geotags can help you reach local audiences and connect with people in specific locations.

Collaborate with Influencers and Partners

Partnering with influencers or other businesses in your industry can amplify your reach and credibility on Instagram. Seek influencers who align with your brand values and have an engaged following. 

Collaborate on content creation, takeovers, or giveaways to tap into their audience and expand your brand’s visibility.

Analyze and Optimize Your Strategy

Regularly analyze your Instagram performance using the platform’s analytics or third-party tools. 

Pay attention to engagement rates, follower growth, and content performance. It will also improve the SEO of your website and be the leader in the market.

Identify trends, understand what resonates with your audience, and make data-driven decisions to optimize your content strategy and achieve better results.

Try these tips and see your brand grow exponentially because how you treat your audience will make a great brand experience and will help you in long run.

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