Ideas for Restaurant Holiday Promotion(promotion strategy)
The holidays are a time for eating, drinking, and having a good time, but for restaurant owners, it’s also a time to maximise profits before business slows down in January.(promotion strategy)
Restaurant holiday promos are a crucial component of this plan, but because every restaurant in the area is vying for the same customers’ dollars, it’s risky to use the “same old” strategies that consumers have already seen. Restaurant owners require original marketing strategies that stand out from the competition and appeal to seasonal consumers.
Given the indoor and capacity restrictions that were in place in the majority of states in 2020, doing this was more challenging than ever. However, this challenge spurred eateries to change course and get inventive, resulting in a plethora of fresh concepts and best practises. To assist operators in organising this year’s celebrations, we’ve included some of our best examples here, along with some useful examples from 2019.
Social Media Giveaways of Gifts(promotion strategy)
Social media giveaways are a wise marketing strategy at any time of the year, but during the holiday season, when people are seeking for gift suggestions for friends and family, they are particularly relevant and likely to be successful. It’s effective to promote a gift box and request that people tag their friends in the comments, like Saxby’s did on Instagram during the previous holiday season. Additionally, it promotes viral sharing, which attracts more users to your account.
Boxes of gourmet gifts(promotion strategy)
Gift boxes are a common holiday promotion, whether or not you advertise them with a social media giveaway. Luxurious and tasty gift boxes are very appealing during the holidays. For the pasta lovers in their lives, Prati Italia, a modern Italian restaurant in Jacksonville, Florida, sells gift boxes filled with homemade pasta, wine, and fresh sauces. The same logic should be applied by other restaurants to their gift baskets, portraying them as ideal presents for particular “types” of people, such as pasta enthusiasts, wine specialists, pastry cooks, and so forth.
Seasonal Beer Packs
Beer packs provide the ideal present for beer fans, just as Prati Italia’s gift boxes are ideal for the pasta lover in your life. A deal like this can be offered by many establishments, but if your pub offers a well-known beer list, it will have more impact. The Raleigh Times caters to this crowd by selling vintage beer packs, many of which are no longer made, and is renowned as the beer mecca of Central North Carolina. By claiming that the packs are ideal for “the beer connoisseur,” it advertises them and makes consumers consider giving them as gifts.
Seasonal Gift Cards
You can still use Christmas gifting as a source of income even if you don’t have a holiday gift box package. Gift cards are fantastic last-minute presents, and using technology has made buying and redeeming them simpler than ever. This was illustrated by Rosa Mexicano, a restaurant chain with outlets around the Mid-Atlantic, which offered holiday gift cards on its website from November 1 through December 31 of the previous year. Despite selling digital gift cards, the company advertised the campaign with a festive photoshoot of physical gift cards to make the offer even more alluring.
Holiday hybrid offerings
Due to the requirement that the majority or all holiday promotions take place off-site, many restaurants have improved their online ordering and catering services. On-site holiday promotions will be back in 2021, but off-site holiday promotions will still be in higher demand than they were before the pandemic. Restaurants can openly advertise their hybrid qualities to appeal to all types of customers, as King & Rye does with its Thanksgiving marketing, which are framed as “Celebrate Thanksgiving at Home or With Us.”
Ideas for Restaurant Holiday Events
Cooking classes online
Every Christmas host, as well as many holiday guests, aspires to steal the show by delivering handmade food of restaurant calibre. By providing holiday cooking workshops, restaurants have tapped into this market for many years. The Indian restaurant Pondicheri in Houston, Texas, did an amazing job of modifying these classes to make them available online. They provide online event tickets through BentoBox for a variety of seasonal and holiday classes, including Friendsgiving.
It’s especially a good opportunity to use holiday customs this year. There will be a pent-up desire for activities that bring people together and feel “normal” after the previous holiday season, when many customers shunned big gatherings (even outside). With its yearly outdoor tree-lighting ceremony, Red Hook Lobster Pound has provided an excellent model for this. Instead of ornaments, their tree is decorated with lobster traps, which is the ideal way to showcase a brand’s individuality through a restaurant event.
Holiday Dinner and Film Evenings
Holiday movies are one of the best ways to get into the holiday spirit. A lot of the classics have lasted the test of time, enabling parents to pass down customs to their children. When you pair it with substantial winter comfort food, like Pasta Louise did with the outdoor Home Alone movie screening from the previous year, you have an occasion that is sure to draw attention. Pasta Louise advertised the event on social media as well, sending followers to their website to purchase tickets just to be safe.