Amazon PPC Checklist For Sellers
Amazon Advertising is a blessing for Amazon Sellers. There is no other advertising platform that offers the ability to purchase from customers who are already in your store and also smart Amazon sellers make a profit through Amazon PPC ads.
Browse for any item on Amazon and there is a good chance you’ll find at least three or more listings for products with the words “sponsored product”.
Yet, Amazon is a competitive marketplace, and competition is growing each day as many sellers get involved in Amazon’s PPC.
This means that CPC bids are increasing and ACoS is growing. If you do not have a well-planned plan, you could burn your cash by spending it on Amazon PPC ads and make an unprofitable loss.
We frequently come across poorly organized, high ACoS, and even loss-making Amazon PPC campaigns which we typically take over with Amazon Sellers running it themselves or by other agencies that manage it on their behalf.
Therefore, we have decided to create this Amazon PPC strategy to help Amazon Sellers to assist sellers better prepare to be ready for Amazon Advertising. Here’s the plan:
Advertising on Amazon
No matter if you’ve been successful using Amazon PPC Ads or not you’ve made the right choice to begin advertising on Amazon.
There is no better moment to get started because competition is rising. If you’ve already begun, congratulations! If not, why do you let the other vendors (competitors) consume your lunch?
Recommended: What is Amazon FBA.
Optimize Your Product Listings for Organic Rankings
Before you start thinking about advertising, it is important to first check that your listings for products optimize for natural ranking.
Focus On Ratings and Reviews
Positive reviews and better ratings help to sell more items on Amazon than any other product. The same is true when you use Amazon PPC Advertising.
Because your product listings are your advertisements that have positive reviews and ratings can convert more potential customers to customers, resulting in lower ACoS and greater earnings.
Know Your Profit Margin On Products?
It’s not enough to have an accurate estimate of the margin of profit you earn from your products. You must calculate the total cost of tax, overheads, etc, and be aware of what margin of net profit you can earn on each product, group of products, and the overall.
This is essential to determine the amount you can manage to invest in Amazon PPC Ads.
Got Your Branding Right?
If you’ve been in the business long enough and you take your business seriously enough, then take the time to think about effort and effort on your brand. At a minimum, you must have professionally designed logos that reflect your ideal personality as well as brand guidelines (logotypes, fonts, styles, and more).
If you’re looking to engage in advertising, you’ll require consistent branding to stand apart from the rest of your competitors.
Know Your Customers Well?
Understanding your clients as if they were your family and that you know everything about them is crucial for your success in advertising (any kind).
Figured Out Your Advertising Budget For Success?
Before you begin advertising, you must have a clear understanding of the budget for advertising. The success of Amazon Advertising may not happen overnight.
You may need to educate your potential customers and convince them that your products are unique and then get them to change their minds from competitors.
Therefore, unless you have the funds to do this it is possible to think that you’ve failed halfway and decided to quit, even though you were on the right track with Amazon Advertising and making good progress.
Know Your Ideal ACoS
ACoS is your measure of the success of Amazon PPC ads. So knowing your ideal ACoS before you begin will ensure you’re always aware of how your campaigns are growing and working on Amazon and if you’re making money or losing money by using Amazon Advertising.
Use Descriptive Naming Convention
You’ll be creating multiple groups and campaigns using different types of campaigns such as targeting methods, keyword matching types, and so on the list will get chaotic faster than you think.
Thus, having a descriptive name convention can help you keep everything organized.
Make sure that your Amazon PPC agency uses a descriptive naming convention that is easy to easily comprehend without asking the agency what they came up with and for what reason.
Hire An Agency
You don’t have to start over using Amazon PPC ads. Engage a professional agency to handle the task for you.
Even if your skills are well, experienced, and knowledgeable enough to set up and run Amazon PPC Ads yourself, we suggest hiring an experienced Amazon PPC Ads agency so you can concentrate your time and effort on expanding your company.