COLLABORATING WITH A VIDEO PRODUCTION AGENCY: WHY AND HOW?
Do you have a promotional video campaign in mind and are not sure where to start? Stop strolling and turn to the video companies near me! There are many reasons for doing business with an expert in the field production agency: not only will you save time (starting to produce a video when you know nothing about it, can become your worst nightmare), but more, you will be certain to obtain a result which has much more impact.
The roles of a video production agency
In addition to its expertise, the agency will fulfill several significant roles:
She will become your companion, what am I saying? Your spiritual guide! Joking aside, being followed and guided throughout the creative process will save you a lot of gray hair!
She will accompany you in the creation of a completely personalized campaign. Some companies rely on tools available online to create their video. We say that, we say nothing, but when you develop the branding of your company, you want it to be specific to the personality of the latter. The same goes for an explainer video whose objective is to sell the product or service that our company offers.
It will save you time! As a great philosopher said that time is money, and money might not purchase happiness, but it appears to be good in the financial statements!
It will bring you a whole new perspective. Of course, your basic concept will be considered, but having different opinions and ideas will allow you to develop a concept outside the box, for a much more convincing result!
How to choose the right video production agency?
Have you decided to do business with a video production agency for the marketing of your business? Cheer! Once this wise decision has been made, the same question often comes up: which agency should I turn to? It would be easy to reach for our parish and simply tell you: ours, duh! But professional as we are, we prefer to give you some objective food for thought to help you make your choice.
First, you must position yourself on the style of video that will suit you, according to your needs and objectives. There are indeed different types of promotional videos (and as many types of companies!) which all have their strengths and weaknesses.
Much like you wouldn’t ask a dentist to cut your hair (unless they’re versatile), you won’t go to a traditional video production agency if your goal is to showcase your business in a fun way. , through the cartoon, for example. Once positioned, the search begins! Making a list of your campaign goals will help direct your search to find THE agency that will best meet your needs.
Once you have determined the type of video you want to put forward, you will have to ask yourself about the message you want to convey. Ask yourself these few questions:
Why am I making this video? What is your intention? To make laugh. Inform? Create a thread? So many questions that will allow the agency to offer you a video aligned with your objectives.
Who am I making this video for? New moms? Retired people? The creative exercise will not be the same depending on your target audience.
What are my style preferences? Ask yourself about the length, rhythm, and other characteristics you prefer. Of course, these technicalities could evolve along the process, but you will at least have an overall idea of your concept.
What tone do I want to adopt? Considering a funny and lighthearted video? Your subject is heavy and deserves to be treated delicately? From the outset, it is important to transmit this information to the agency with which you will be doing business so that it works in the same direction as you.
In the example above, one of our clients. CAVAC (Criminal Act Victims Assistance Centre). Approached us to raise public awareness of the state of acute stress that follows a criminal act and to remind the importance of their organization for the people who undergo such a shock. This is a sensitive subject, but our animated video communicates a clear message, gently.
All of this information can make creating a corporate video seem like a lot of work. But we promise it’s easier than you think! You just must ask yourself the right questions (the answers to which will arise quite easily) and trust the expertise of the production company near me.