Amazon Seller Central Guide for 2022 Sellers
Amazon Seller Central offers vast business opportunities for sellers on the internet. It allows you to connect with millions of shoppers shopping through the Amazon marketplace. It is, however, Amazon Seller Central can be a bit difficult to navigate, particularly for a new seller.
I’ve developed a complete guide to help you make the most out of Amazon Seller Central for your eCommerce business.
What is Amazon Seller Central?
Amazon Seller Central will be the dashboard that you will use to manage the operations of your Amazon business. It will help you manage your inventory, advertisements orders report, performance, and much more. It’s the heart part of the Amazon business, and it helps connect your brand with the consumer.
Sellers can add items manage inventory, market their goods, track their progress, and do lots more with Seller Central.
Amazon Seller Central enables merchants to run an online store without the need to manage, create payments, or return.
How can Amazon create the Perfect launch Program?
Amazon data scientists created five selling programs to aid sellers on Amazon known as “The Perfect Launch Program”.
The five selling programs comprise:
Amazon Brand Registry
Amazon Brand registry houses tools to help safeguard and differentiate your brand. It also gives access to the most advanced reporting tools, such as “Transparency by Amazon” and Project Zero.
The brand registry helps you prevent counterfeit problems and assist in providing a precise brand image across Amazon.
A+ Content
Amazon A+ Content is one of the marketing services tools. It can allow you to showcase your product’s features with visual content with precise descriptions, high-quality videos as well as images, charts, and even a customized copy.
It’s a powerful method of increasing your website’s visitors and converts.
Fulfillment by Amazon (FBA)
FBA is a component of the Amazon Perfect launch program as it aids in automatizing your fulfillment as well as the shipping procedure.
Automated Pricing
A software for pricing that is automated with the ideal launch program allows you to automate the adjustment of prices within the individual units of stock-keeping based on predetermined limitations.
Advertising
Sellers can benefit from the credit that is provided by the new Seller Incentive to increase the visibility of their products and increase sales. Additionally, you can choose to use Amazon PPC ads that are offered by Amazon.
Key characteristics of Amazon Seller Central
Messages
It is here that you can view and respond to customer inquiries or concerns. It is vital to respond quickly to messages because it could negatively impact the health of your account.
Help
If you’re experiencing difficulties in a particular area of your company’s sales, you will find informative information within the “Help” section of the Amazon Dashboard.
It is also possible to submit an issue with support and contact Amazon seller support in case you require any assistance. When you look through your log of cases you’ll be able to see any open cases.
Settings
Sellers can access and modify details about their accounts Return options, shipping preferences tax settings users’ permissions, and much more, in the Settings section.
How to Create an Amazon Seller Central Account
To begin selling on Amazon You must sign up with Amazon Seller Central. When you register, make sure to keep your tax and banking information close by.
Amazon Seller Central offers two selling plans for its users, i.e., the individual selling plan as well as Professional Selling Plan. The main difference between the two plans is the expected sales quantity.
Amazon Individual selling plans
The Individual Selling plan is recommended for people who are part-time or have small volume sales. It’s free to join and maintain. But, users are obliged to pay a certain amount for each product sold.
As with other Amazon offerings, the single selling plans are a pay-as-you-go plan that charges $0.99 per item sold. It doesn’t require any upfront charges.
Amazon Professional Selling Plan
The Professional selling plan provided through Amazon Seller Central is recommended to the majority of brands and retailers owners looking to sell on Amazon. It has all of the features that are available in Amazon Seller Central.
As a seller, you can make use of bulk upload tools as well as features for inventory control and management as well as a reporting tool, Amazon advertising along with Amazon API to connect with apps from third parties.
One of the major differences between professional and individual selling plans is the inclusion of 10 bonus categories of products that are only available to sellers who have professional plans.
Registration Process
- Go to Sellercentral.Amazon.com and click “Sign Up” to register a Professional Seller account, or scroll down and click “Sign up to become an individual seller” to open an account for individuals.
- The next step in registering requires you to input the email and password. After you have verified your email and then sign in to the Seller Central account.
- After that, you’ll be required to enter the details of your business, such as your location, business name as well as seller information, billing information, as well as store information and then you will be asked to verify.
- For added security, you can activate two-factor authentication.