Do you have a business that sells products on Amazon? If so, an Amazon pay-per-click (PPC) campaign may be the right choice for you! Amazon PPC allows your business to get a prominent spot in the results for searches on Amazon and can result in more and better sales.
Are you ready to create your own Amazon PPC campaign that does exactly what you want it to? Here are 10 ways to help you get to the right place. Don’t forget to mention that SellerApp is a seasoned Amazon advertising agency, which provides PPC services to customers around the globe.
1. Make sure that you keep Your Amazon PPC campaigns structured consistently
It is crucial to ensure that your advertising campaigns adhere to the same concept. They could be broken down into various ways, for example:
- Product Category
- Top Selling Products
If you do not adhere to the same structure for your campaigns this could result in repeated ads because of the overlap. Being organized will make it simpler for you to organize your campaign, and will make it easier for your staff and you.
Bonus Read : To know more about Amazon PPC Setup & Things to Remember Before You Start your Campaign Read this Best Amazon PPC Course
2. Are similar products available in the same advertisement group
When you create ads groups to run the Amazon PPC campaign, you will be able to select a selection of products and a list of keywords that you wish to incorporate into your advertisements. Because all products within the group will show up in the search results for the keywords that you’ve chosen, having products which don’t have a connection to the keywords won’t bring about conversions.
For instance, if they are running an ad campaign centered on the category of keyboards or monitors, then having a display in that category will likely not bring about conversions because the person is searching for a keyboard, not an LCD monitor.
3. Try some of the automated features
Amazon lets you create automated advertising campaigns as well as manual campaigns. While manual campaigns provide you with the greatest control over your campaign, certain automated functions are beneficial. One of the most automated features which can prove helpful is research on keywords.
If you’ve run an automated campaign to promote a product group for a short period of time it is possible to determine what terms are most effective for your product and then incorporate these terms into an automated campaign.
If you’re using an automated campaign to conduct research ensure that you stop the program so that you don’t waste an amount of money. However, this doesn’t mean you shouldn’t conduct manually-based keyword research as it could uncover the keywords that Amazon could miss.
4. Check that your targeted keywords are in line with your product descriptions
Search engines are designed to give users with the best results, it doesn’t matter whether it’s paid or organic traffic. That means that Amazon will not show ads for products that don’t match the search terms of the user’s search. This makes it crucial that you include keywords within your descriptions whenever you can.
It is vital to keep in mind that you shouldn’t do too much of this when it comes to Amazon PPC campaigns. It could result in negative results and cause it to be more difficult for prospective clients to grasp what your product’s about.
5. Find more specific and focused long-tail keyword phrases.
Keywords with a long tail are terms which are more precise, thereby making them more lengthy and detailed. It is beneficial because it will be more likely that your product will appear on the search results because there will be less competition for these phrases. In addition, those who are more precise with their search terms know the products they’d like to purchase which means they are more likely to purchase.
A crucial point However, you must ensure that these keywords are relevant to your product otherwise this method won’t be effective.
6. Use keyword match types as well as Negative keyword phrases
Amazon Keyword Match types help determine the degree to which your advertisements will be able to match the keywords you’ve selected for the ad group you’ve selected. There are three types of match that you can choose from:
- Broad: The advertisement for the product displays that all the words in the search query are in line with keywords within an advertising group. The order in which the words appear is not crucial in this scenario. In addition spelling mistakes, misspellings and synonyms could be compatible also.
- Phrase: The advertisement will be displayed when a query includes the keyword or keywords entered into the search query in the sequence given. The order has to be precise. Multiple and singular variations in the use of words are considered to be matches.
- The exact: The ad can only be displayed if a search query is exactly the same as the search term specified. The plural and singular variants are considered to be matches too.
In addition to matching varieties, negative keywords are also useful. They allow you to type in keywords you don’t want to trigger your ads. For instance, this can be used to improve the effectiveness of your Amazon PPC campaign and input keywords that haven’t resulted in any significant conversion, if any.
Negative keywords can also have match types. These comprise:
- Negative precise: Your product ad won’t be shown if your query you typed in matches the negative keyword you have entered precisely. Both plural and singular variations are applicable to this.
- Negative terms: Ads will not display if the query contains the negative word as a component of the phrase, or as a whole.
7. You can track and make adjustments to your spending based upon the product’s performance
The majority of the time there are many items in the same ad group, and have the identical keywords. In time, you’ll be able to see which products are performing the best when placed in an ad group and those that aren’t. To generate the most revenue for an ad — and also the highest return on the Amazon PPC campaign — take out the ones that don’t perform in an advertising group over time.
In this way it allows you to send your impressions and clicks on the most effective products, which are the ones that are most likely to make a profit. By adjusting the bid price you are able to control the location the advertisement will appear and the amount of clicks you will receive. You can adjust the bid until your spending and sales get to an ideal level.
8. Check out the terms your competitors are using
If you are able to identify the most effective keywords for your competition You could create new possibilities for your product. You may be thinking, “How do I do this?” It’s easy, you can accomplish this by hand, or using online tools.
If you do it on your own without the aid of a software can be extremely time-consuming and tedious So you’ll benefit by making use of an online application. There are numerous free tools, such as Amazon Keyword Research tool that will aid you in finding the keywords you should be targeting. There are many more online tools by looking them up on Google.
The aim for these instruments is to give greater insight into your competitors’ keywords in a quicker way!
9. You can bid higher if you include new keywords
If you are adding the new keyword to your existing Amazon PPC campaign, you must set a higher price for the bid at first (about $0.75 however it will change according to the type of category).
The new keywords do not have any past history to display and therefore Amazon does not have any information to consider in deciding the display. In this situation you could start your new keyword by offering a higher price in the beginning to ensure that it gets some clicks and impressions.
Once you’ve gathered some information about this keyword, you can decrease the price of your bid in order to determine the most optimal price.
10. You should give you Amazon PPC campaign time to be successful and to optimize it
It’s unlikely that you will see results immediately, but that is exactly how it works. Don’t worry! Be patient and watch for results before making any changes in your marketing campaign.
It is possible to use advertising options like budget caps to ensure you don’t spend too much while you wait for your first results.
Be aware that among your most crucial results to examine are the number of impressions and keywords bid prices. By keeping track of these, you are able to alter your bid according to your needs to get to the ideal level of sales in relation to spending!
Read More : Amazon Sponsored Product Ad Optimization Tips