Here Are Some Real Digital Marketing Case Studies To Inspire You!
We’ve published a variety of articles that cover different marketing strategies and how-tos.
In our Facebook ads examples post we discussed seven of our client’s “top-performing” Facebook ads…
…and we dissected the ads to reveal the factors that made them successful.
The readers really did appreciate the post.
In this post we’ll follow the same format, however we’re not buy twitter followers uk constricting these examples solely to Facebook.
Today we’re going to go through our most popular examples of digital marketing, using eight real-life client examples.
Let’s get started!
Digital Marketing Case Studies From Our Clients
- Moto Trax
- Royce Chocolate
- Fox Cities Real Estate
Case Study #1: Moto Trax
The first case study in our list of case studies in digital marketing includes Moto Trax.
It’s an organization that sells snow bikes, and he made products for a particular market.
We carried out SEO and social media marketing. We also performed PPC, and other website needs for these clients.
- SEO, Website, & PPC
We secured them 78 top-of-the-line Google rankings which brought in more than 77,000 new visits to their website , and $96,664.98 in revenue in five months.
There’s an enormous amount of information to digest to begin, so let’s get started at the beginning of the SEO procedure.
SEO refers to the method to ensure that your site is in the upper ranks of Google’s natural Google pages of results for searches.
It happens when someone type into a search phrase that is pertinent to your business.
For instance, if someone does a search for “atlanta social media management company” on Bing/Google/Google (or any search engine). )…
…then the website that is optimized for search engines the most effective for that particular search term will appear as the primary organic result.
Then we helped them to appear at the top of Google results for the 78 keywords.
Today, SEO is generally long-term, with some instances taking up to 12 months for the first page to show up.
The key factor in getting these results so quickly was the site’s time and its history.
Our client had established some authority on the internet over the course of 5 years, but was performing SEO incorrectly.
The team of ours was successful be successful in:
- Restructure their website,
- Develop a plan that includes off-page and on-page optimization and
- Top search results for drive.
We also performed additional services on their behalf, that we’ll discuss in a moment…
…SEO was an important component of our strategy due to what they do.
Because their products were particular and unique it was sensible to position their company before people who were looking for these specific keywords.
This is what we did with our SEO as well as PPC services accomplished for them.
Take a moment to think about your company.
Does the issue your company can solve or your product or service offers something that consumers Google frequently?
If you believe that it is, you can confirm this that by using Google Keyword Planner (it’s free!) to determine exactly how frequently each search term is used in a month.
However, for the moment we’d like to emphasize that while SEO generally is an ongoing process…
…that should not stop your business from beginning the process, especially if your customer is active on Google constantly searching for what you provide.
- Social Media
In the case of the social media services we offered for Mototrax it is crucial to keep in mind that you’re still able to concentrate on a certain cold target through social media.
But, it’s still not guaranteed that they’re actively seeking products or services at the time you send the ad to them.
On that note we’ll examine the social media marketing that we conducted for them in order to determine what did the trick.
We got more than 49,000 Facebook page likes as well as more than 205 million video views, and over 1,718 leads, at $2.00 per lead, derived from advertisements on social media.
So , how did we go about this? And what did we do to make it work?
In order to answer the first question, we employed specific, objective-focused ad campaigns to drive its marketing channels.
We ran a page-like ad campaign…
…that resulted in the number of Facebook page likes to $0.19 per like. That’s lower than one quarter of a cent per like!
We ran a video views campaign…
…that resulted in more than 205K video views for $.001 per view.
We utilized this post engagement strategy to promote the quality of their content…
…and receive over 300,000 engagements for $0.01 for each engagement.
We also ran an effort to convert…
…to get more than 1700 leads, at a cost of the rate of $2 for each lead.
We’ve mentioned this in previous posts, but objective selection is crucial since they’re optimized based on the goal.
Thus, a video views campaign is designed expose your ad to those in your targeted audience that will most likely see your video.
However, if you target the same group of people with an ad that resembles a page…
…the advert will be distributed to members of this group who are likely to enjoy your page.
This is all controlled by Facebook’s AI and the behavior patterns of users on the platform.
That’s why we decided it was essential to showcase our various campaigns that we ran.
This is because we often have entrepreneurs who are brand new to advertising and run campaign to engage customers…
…when the only thing they really need is the completion of lead forms on websites.
This is the reason that the campaigns that have worked is becauseof:
Our client had the money to fund their needs our client had the funds to fuel them
We addressed every step of the funnel for marketing.
Our client racked up more than $18,000 over the course of five months, but was content to spend that much given the return.
If you’ve ever read one of our posts on the marketing funnel There’s:
- the awareness phase
- the engagement phase or the considering phase, and
- a conversion phase
…that your target audience typically has to pass through to be a client.
Video views, page views and likes on our campaign have helped them increase brand awareness…
…that can later be targeted to gain more engagement from their newly-created followers, and ultimately convert to leads.
If you’re interested in learning more about these results, go to our website following this.
And before we get into the case study number 2…
…we would also like to invite you to take a look at our latest social media ads training course that will help you increase your knowledge of online advertising on social networks.
Case Study #2: Royce Chocolate
The next item in our list of case studies in digital marketing is for the most well-known chocolate brand made in Japan.
We were able to help Royce Chocolate generate a 225.25 percent return on investment by using PPC.
We recorded 287 conversions, which generated $13,686.90 in income.
A little background about the company. they were named the top gift item for Japan’s culture of gift-giving.
After a few years they were offered in 14 countries which included the U.S.
They hired us to help them increase their brand’s recognition and online sales through Google Ads.
Similar to what we talked about in relation to SEO in the previous example…
…PPC is another method to ensure that your website is on the first page of results of any phrase you believe to be relevant.
The major difference is that , with PPC you pay Google directly for the space, and it is evident by the users who see”Ad” or the “Ad” symbol next to your site.
It’s a faster way to reach the top of results of a search…
…but the problem is that it continuously needs money to fuel. When you cease spending money on clicks you cease appearing on the site.
However it’s often an excellent option for a temporary way to get sales going immediately and see some cash flow flowing…
…while you develop the more sustainable strategy like SEO.
The Royce’s Chocolates, they spent $4,208.14 and got $13,686.90 in return! So let’s look at the way we made it.
We broke up their campaigns:
- with various keywords,
- through various match types
…based on the most searched-for terms we discovered in our keyword research that we carried out prior.
Some of the match types we employed in the campaign are no more in use.
The match types that are available today include the broad match or exact match.
This is Google’s case for the term “lawn mowing service.” 3 words, one keyword.
If you choose to use “broad match” targeting, your ad will show up when searches related to it are conducted for lawn aeration, for example.
This is likely to be the least well-known type of employ because of its sloppy targetting.
A Phrase Match ad will only be displayed when the search query contains the keywords’ meaning.
For example, “lawn moving service near me” or “hire company to mow lawn.”
This is the type of match that was replaced by the Broad Match Modifier which is the one we used in the campaign of Royce.
Then, we offer Exact Match. Exact Match, where your advertisements will only show when searches have the identical meaning to your keyword like:
- “lawn mowing service”
- “grass cutting service”
That’s our introduction to PPC match types for you.
In this post we want you to be aware that we tried out a variety of key words…
…in in addition, we tested Broad Match Modifier as well as Exact Match to drive the results we achieved with Royce’s Chocolates.
The HTML0 ads were our most popular advertisements we found that led to their two87 converts…
…sending them directly to the shop page to view the assortment of chocolates they were advertising.
Let’s now take a look at the PPC case study of an individual from a completely different sector.
Case Study #3: Fox Cities Real Estate
The next case study on our list of case studies in digital marketing follows: Fox Cities Home Buyers is an American company with its headquarters within Wisconsin, USA.
They purchase homes they partner with sellers and real estate professionals, and assist people in selling their homes.
We were contacted by them for assistance in their Google advertisement.
We got 95 conversions at $16.05 per convert…
…which is nothing when compared with the earnings generated from any closed lead in real estate.
We took a similar path by testing many keywords and compared buy 500 twitter followers uk them to our BMM match type as well as the exact match type.
They were among the most successful ads.
Each of these addresses the issues relevant to the market they are targeting, including:
- quick closings,
- selling your house within 7 days
- No fees, and
- no appraisals.
The use of language that is attractive for their intended audience, not only increased the number of visits to their site as well as helped gain the correct kind of leads.
People who are looking to purchase a home aren’t likely to look at those ads which all begin as “selling your home”, and that’s exactly what our client was looking for.
Our advertisements resulted in nearly 40 percent more conversions the rate of conversion.
To learn more about strategies for the real estate market strategy you are using, make sure to check out this article the next.