Let’s start with the fundamentals. Sport is one of those strange things that cannot be fully explained. Starting with their global popularity and ending with the enormous amount of money spent and generated by sports. It’s almost unbelievable.
Let’s draw a quick sketch. Experts predict that the NFL will have 141 million viewers in the United States by 2021. In the United States, 84 million people will watch eSports. And it’s not just the United States. The FIFA World Cup final is expected to be watched by 600 million people worldwide.
Many people enjoy watching sports. The majority of people watch sports. And a market of hundreds of millions of people necessitates marketing. Sports marketing is a synthesis of all potential marketing strategies aimed at attracting sports fans. The only distinction between marketing and sports marketing is that the latter is directed at a specific audience. That is exactly what a sports marketing agency in NYC does.
What does a sports marketing agency do?
Marketing is a multifaceted field, and each activity that a company may require requires its own set of consultants. There are numerous options available, including traditional advertising agencies, public relations firms, firms specializing in social media, product placement, media centres, reputation management firms, and crisis management firms, to name a few.
When we talk about sports and sponsorship investments, we feel as if we are in a dark and perplexing forest. Are sponsorships the domain of public relations firms or media outlets? Who should we seek advice from? The most common response we would get from an agency is: We can manage it, even though it is usually not their business sector. After all, what would it take? It only requires a phone call to a friend’s friend to put you in touch with the athlete’s agent, who will then put you in touch with the business or team.
To be honest, this approach demonstrates that sport is frequently underestimated: it is trivialized because it is considered a typically “entertaining” and “amusement” sector. When a company wants to invest in sports, it should do so with the same level of detail and specificity that it would when bargaining a traditional ADV budget, i.e. in a rational and structured manner. Sports marketing agencies are long-established entities in Europe and the United States, acting as consultants on whom businesses rely when they choose sport as a marketing tool.
A sports marketing agency’s capabilities
A sports marketing agency is capable of recommending the best strategy, determining the right sports sector, and identifying the most appropriate player within the sector based on the data it has at its disposal. The agency can also assess and define the level of funding and business solutions for each company.
As previously stated, agencies are well-versed in the world of sports and the disciplines with which they deal. They understand the market and its values; they have the right contacts and data, as well as the strategic knowledge required to maximize investments.
Furthermore, because they understand the industry so well, sports marketing agencies can rule out ineffective opportunities – a sport or endorsement, for example, may not be the best or most effective solution for a customer. They can do so because their goal is not necessarily to sell a product; rather, their mission is to attempt to understand the best product for each customer.
In terms of collaboration, where does the sports marketing industry stand? We inquired because it does not appear to be a “laissez-faire” field. It simply cannot be if sports marketing firms only highlight the uniqueness of their athletes. It is critical to keep everyone involved in this situation. Consider it this way: The presence of its athletes is managed by a sports marketing agency. They make public appearances as well as have an online presence. Athletes’ social media management is no easy task. It must be personal, so it must be completed in the most collaborative manner possible. The athlete must be involved in the creation and review processes. They must ensure that the content they publish reflects their voice and personality.
Fans and supporters are dispersed all over the world: this can be difficult, but not for sponsorship programs, which can use a single unified and coherent communication strategy. When a sports marketing agency in NYC speaks with prospects or existing customers, our goal is to try to know the purpose of their investment in sports, the communication addresses, and the nations they are interested in, and then deliver the results. Results with the potential to make a difference.