The appropriate blend of fruitful methods is the key to social media marketing success. Instead of attracting targeted clients, the improper combination will merely diminish traffic. You may boost revenues and use social networking sites effectively for marketing. If you develop social media tactics such as social media optimization based on current trends. The following are some of the most current trends mentioned in a Forbes article based on the 2013 Social Media Marketing Industry Report.
Social bookmarking sites have a low usage rate.
According to the analysis, social bookmarking sites are now used by 10% of people, down from 26% in 2011. This significant dip in usage definitely implies that bookmarking sites are in decline. Even if marketers still use Twitter, StumbleUpon, Reddit, and Pinterest, the bulk of sites (such as DIGG and Friendfeed) are on their way out. As a result, in the current situation, naively trusting a bookmarking site for marketing objectives is not a good idea. Instead, look for the most popular websites and bookmark them with extreme caution.
Daily Deal Websites are on the decline.
Daily deal features, or simply daily deal offerings, are thought to be an effective way to attract a large number of targeted customers at once. According to the study, roughly 80% of marketers do not plan to use the most prominent daily deal sites, such as Groupon or Living Social, for their campaigns in the near future.
People are now more focused on the significant quantity of returns they obtain over time from their purchases. As a result, rather than using social networking sites for daily marketing goals, it is preferable to use them for long-term marketing goals.
Top Social Media Campaign Websites
Marketers who use social media for marketing will undoubtedly run social media campaigns (promotion of products or services through social networking sites) to attract targeted clients. Only if the relevant site is well-liked by clients will the marketing be successful.
According to the study, marketers who spend more than 40 hours a week on social media marketing have more extensive campaigns on Google+, YouTube, Pinterest, and Instagram than those who spend less than six hours a week on social media marketing. In addition, 92 percent of marketers with five years or more experience prefer LinkedIn over 70% of marketers. In addition, forum marketing has declined from 24% in 2011 to 16% this year.
Even though it is a tiny dip from 69 percent last year, over 67 percent of marketers aim to grow advertising through Twitter. For launching campaigns, young marketers choose photo-sharing sites like Instagram more than older marketers. Blogging was chosen by 62 percent of respondents as the most appropriate platform to master, followed by Google + (61 percent) and Facebook (61 percent) (59 percent ).
Marketers’ B2C and B2B Trends
B2C marketers utilize Facebook at a higher rate than other channels, with 67 percent using it. In the case of B2B marketers, Facebook and LinkedIn have an equal share of the market with 29 percent each. The pie chart below shows utilization data for each platform in terms of B2C and B2B marketers.
In comparison to B2C marketers, B2B marketers use a wider range of platforms. They don’t use blogging to its full potential and just use YouTube to a limited extent.
If you’re a B2B or B2C marketer, attempt to encourage the use of blogs, as they’re the most widely used social media platform. Because YouTube is the second most popular search engine, you can make use of its features by uploading low-cost videos. By utilizing low-cost YouTube videos, Orabrush (a B2C company) and Blentec (a B2B company) have grown into significant brands.
Because B2B marketers are increasingly using LinkedIn, they may take advantage of SlideShare (owned by LinkedIn). For B2B companies, this social media entity can be leveraged to generate leads.
Online check-ins are down.
According to the research, the use of geolocation services such as Foursquare has decreased from 17 percent in 2011 to 11 percent this year. These services allow you to automatically check in to your places via the internet. People are becoming more concerned about privacy and safety, as evidenced by the drop in these types of services. Marketers can address this issue by creating contests and incentives. People will be more likely to check-in as a result of this.
If you’re still using an outdated social media marketing plan, now is the time to create new ones. It takes into account all of the current trends. Rather than attempting to apply the techniques on your own, it is preferable to delegate this time-consuming process. A trustworthy social media marketing business provides dependable social media marketing services.
Make your social media plans based on the most recent trends. Mightywarner SEO Services, a professional SEO company in Dubai, will help you with social media optimization to improve your search engine page ranks and drive targeted traffic to your website.