7 Ideas for your Christmas SMS marketing campaigns

Companies across the globe are gearing up for a bulk increase in sales as the Christmas season approaches. Having a marketing strategy that sets you apart from the competition is crucial in today’s industry. To get their messages out and stand out, businesses need to find new avenues to use. When compared to more current forms of advertising like social media and email, SMS marketing is much more efficient.

SMS marketing efforts, in reality, provide a more individualised experience and provide more open communication with consumers. When such, here are seven considerations to bear in mind as you develop your holiday-themed short message service marketing campaign.

• Kick off the celebrations with an SMS

Sending out a text to consumers to wish them a Merry Christmas is a great way to kick off your marketing efforts. There’s no doubt that you want to get people to make purchases and sign up for notifications. A simple “Happy Holidays” message, however, will leave a lasting impact. If you want to show your consumer that you care about them, send them a welcome message that doesn’t seem like a sales pitch.

Consistently showing up in your customers’ SMS inboxes is a great way to keep your brand top-of-mind. The effect on customer loyalty to the brand is substantial.Your text’s content should also fit in with the cheery spirit of the season. Start out your campaign on a positive note by displaying some character. Adding a touch of warmth to your SMS greetings is a simple way to make your recipients feel appreciated.  Therefore, if you want to increase sales with SMS advertising, you should centre your efforts on developing an emotional connection with the consumer.

• During the holiday season, let your consumers know how you can make their lives simpler.

During this time of year, customers are more likely to search for seasonal material. The timing is perfect for you to release the kind of information your target demographic is actively seeking.

Right now is a great moment to make your blog and social media posts topical, relevant, and interesting to your audience.  Sending text message updates may be a powerful method of increasing traffic to your website, blog, or social media page. An astounding 90 percent of text messages are viewed within the first three minutes after being received, either in the inbox or the notifications bar. What’s more, it doesn’t imply a strict one-way conversation with clients. A discount coupon for related goods and services might be sent in an email.

Collections curated to meet specific requirements are another kind of information delivery that is becoming more common. As an added bonus, you can subtly advertise your business via guides and collections. A well-organized set may facilitate quick and simple product discovery for consumers. When you are through curating your collection, submit the URL of the collection page along with your promotional messages. Any last-minute consumers will appreciate the inclusion of a shopping guide with the collection.

• It’s the holiday season, so give something out to your consumers for free!

There isn’t a person on Earth who wouldn’t appreciate a present. In any case, your consumers will cherish the gesture of giving back to you regardless of the value of the present you give them. This is too good of a chance to pass up, especially in light of the fact that it occurs during the Christmas season, when the emphasis is on sharing and generosity.

• Each person on your SMS marketing list should be given a one-time-use coupon code.

If they haven’t taken advantage of the offer yet, you should remind them many times. Users who have previously responded to the reminder SMS should not get another one. If keeping tabs on all of this seems like too much work, Guni SMS Service in Australia can do it for you. It integrates with a wide variety of programmes and databases to make bulk SMS distribution possible, distributing your promotional messages to over 196 countries.

Gifts with purchase may take the form of vouchers that can be redeemed for cash or an extra product. To sweeten the deal, several delivery services provide complimentary dessert with orders above a specific threshold.

Compiling discounted items and then giving a link to the landing page to consumers is another technique to promote freebies. Offering more options increases the likelihood that they will participate in and take advantage of a promotion.

People tend to spend more money during the holidays, particularly around Christmas. A complimentary gift with a large purchase is more appreciated than at any other time. When customers associate their positive feelings with your brand, they are more likely to stick with you.

• Target specific groups of people based on their interests.

You probably won’t be able to reach everyone on your SMS marketing list with your intended campaign.

The first stage is to divide your customers into smaller groups according to certain characteristics. It’s possible that this varies greatly amongst industries. Considerations include product or service type, buying frequency, and other similar variables.

After that, you may divide your target audience into subsets according to demographics, region, or any other relevant factor. Even more precise segmentation is possible with access to consumer behaviour data such as purchase history or cart abandonment rates. Next, choose which demographic(s), or a mix thereof, best represents your ideal audience for this campaign.

If you have access to keyword use statistics for your target demographic, you may use that information to craft more engaging advertising communications. In this approach, you may ensure that your marketing message resonates with your target demographic. The end objective of any focused marketing should be to increase sales as much as possible. In light of the seasonal shift in consumer behaviour, it is crucial to have up-to-date information on your audience.

Don’t stop improving your SMS marketing strategy once you have effectively segmented and targeted your audience and run your campaign. The success of your campaign may be monitored with the use of suitable indicators, allowing you to make fine-tuned alterations to your segmentation if necessary.

• Develop a feeling of urgency (5 points) To promote an offer or sale,

Holiday specials often expire on a certain date. You may increase sales by appealing to clients’ feeling of urgency with this restriction in place. Marketing strategies like flash sales encourage consumers to make a snap decision before the deal expires. SMS marketing excels in this scenario because they get twice as many responses than email or social media.

Text your subscribers about limited-time discounts on certain goods with a firm deadline to encourage them to make a snap purchase.

Coupons and vouchers might also have a limited time of use. In any case, whether your shop is online or brick-and-mortar, adding a short expiration date to vouchers will encourage customers to act immediately. Customers can’t resist the chance to save money while making further purchases. By including an effective and compelling call to action in your SMS, you may capitalize on the frenzy that people feel when they go Christmas shopping. A product’s “limited supply” label increases the excitement and provides a sense of competition. That is, you must not only move quickly, but move faster than everybody else to take advantage of the deal.

• Join forces with a local organisation that helps those in need or supports a cause that is important to your clientele.

The true meaning of Christmas is not found in material possessions, but in the company of those you love most. However, Christmas means something different to each person. Some members of society are excluded from the holiday cheer and goodwill because of their socioeconomic status. So, because it is the season of giving, be a Christmas elf and do good deeds for those who need it most.

The emotional connection between your brand and its consumers may be strengthened by inviting them to participate in your efforts to aid issues they care about. They’ll see that your motivations go beyond just producing money for the company and realise that their contribution is valued. Brand loyalty increases when an organisation shows it cares about the people in the area where it does business. Simple acts like donating a portion of your earnings to a cause dear to your clientele may go a long way. You may utilise the personalised aspect of SMS marketing to let your clients know that their money is being used for the cause and that their contribution is making a major impact.

It’s possible that playing the role of the Christmas elf won’t immediately boost revenue, but the loyalty your consumers will develop for your company as a result will pay dividends in the long run. Maximizing the success of the SMS campaign may be facilitated by tailoring your approach to each individual consumer.

•  Run contests with prizes to increase participation

The vast majority of individuals are competitive even when the stakes are low. It is much more tempting to them when the competition needs absolutely no work or money to win. It’s possible to get a lot of people interested in what you’re doing by giving away prizes. Add some Christmas cheer to your giveaway promotion by making use of a seasonal theme.

Maintain a prerequisite or step that entails “referring a friend,” which helps distribute the message at no cost and increases both their engagement and your SMS subscriber list. To make it even more intriguing, organise your contest/giveaway using a contemporary advent calendar to count days till Christmas. The winner may be chosen daily by polls, quizzes, or any other means you see fit, and the reward awarded at the end of the day.

If you want to send out daily reminders, choose a winner, and promptly report the results, you’ll need to construct elaborate SMS sequences. Guni SMS Service in Australia is a great tool to have on hand for running competitions and giveaways since it lets you to send SMS polls, questionnaires, and forms and then analyse the responses. Christmas is a great time for this kind of giveaway or contest because of all the holiday cheer that surrounds the holiday.

An Extra Piece of Advice

It’s not too late to launch an SMS marketing campaign for your holiday promos if you haven’t already. However, an SMS campaign need not be the only promotional method you use. If you want your holiday marketing efforts to have the most possible effect, you should integrate it with your email and social channel.

Besides, the holiday season isn’t the end of business. Many buyers hang on until the week after Christmas in the hopes of taking advantage of sales. Please use this chance to leapfrog your rivals.

If you’re still nervous about launching your fantastic Christmas SMS marketing campaign on your own, Guni SMS Gateway is here to grab the reins and make sure your clients are always engaged. It frees you up to concentrate on what you do best: expanding your company’s reach.