Magento | Advantages Of Creating Store

Someone calls Magento the “younger brother” of Shopify. And “not the most popular platform for creating an online store”, but the facts speak for themselves. Today, Magento is one of the most famous solutions in this area, with about 300,000 active stores running on it.

According to other data (oh, those infographics marketing wars!) – Magento is in the 2nd place, third only to WooCommerce and Prestashop.

Be that as it may. Magento has been and remains one of the most sought-after platforms for creating an online store.

Read also about: How Accounting Software Can Benefit Your Business

What makes Magento like this?

It is an e-commerce engine

Namely, it was created as an engine for small and medium-sized stores. There are many ready-made high-quality store templates, so many people moving from Shopify to a more serious CMS prefer Magento.

Free

Magento is free. This is one of the significant benefits for start-up stores that are simply not willing to pay for an expensive commercial CMS.

No limit on the number of items

A common pain for many constructors is to set a limit on the size of the directory. If you want to sell more goods – pay.

Magento does not have such a policy, and this is good – despite the fact that the engine is focused on small and medium-sized stores, in theory, it can be used by any store, even Amazon.

Lots of responsive themes Magento have

Optimization for mobile traffic today is a pillar of effective marketing. If in 2015 mobile users generated only 30% of traffic, today they have caught up with desktop antalya escort bayan users.

E-commerce did not stand aside – the number of purchases from smartphones and tablets has grown across all industries over the past year. The leaders are clothing (+40%), consumer electronics (+40%), and household goods (+45%).

The adaptability of the layout is the advantage that the CMS itself relies on (which is easy to see in the demo version).

A high-quality adaptive template helps not only to retain a visitor and more effectively convert him into a buyer but also improves positions in mobile search engine results.

There are more than 1900 topics in the catalog.

Rich functionality out of the box

If the same Shopify is famous mainly due to the variety of its extensions, then Magento is a ready-made “packaged” solution for e-commerce and you will need a minimum of modules.

There is analytics on sales, orders, average check, visits, and conversions. SEO optimization at all levels is available. Separation of user rights – again. Built-in payment modules – too. In general, enough for long weeks of study.

Ease of use without technical skills

Magento is one of the engines that can be handled without the help of programmers (hello Shopify).

All actions with program logic are literally “designed” in the built-in visual editor. For example, this is how the process of creating rules for a cart looks like – fields, tips, switches.

Community and Support

Lively and active communities in all languages ​​are a strength of Magento.

An important element of Magento’s support is a network of certified partner agencies that can help you optimize the technical side of your business. Choose a country, and the expertise you need, and get a list.

And Magento has been keeping a helpful blog since the very beginning, since 2008.

Suitable for International Market

CMS has a good translation worldwide- this applies to both the engine itself and training materials.

In addition, Magento allows you to connect popular payment systems in the world and export goods to the Market.

Paid extensions for effective marketing

The Magento marketplace has extensions that take online store marketing to the next level. They are of high quality, functional and, of course, paid.

Ensure good customer service

If you are a business owner, you should do everything in your power to ensure a good e-commerce experience for your customers, regardless of how much traffic your website is handling at any given time. After all, when it comes to online shopping options, today’s customers have endless options – one bad experience can drive them away

Why Magento Continues to Lead the E-commerce CMS Industry

E-commerce sites used to be very expensive and required investments that only corporate companies could afford. As consumers increasingly shop online, retailers continue to see a decline in store visits – so it has become important for them to build their eCommerce presence and try to capture market share.

While there are other great platforms out there that combine hosting, ease-of-use, service, and even point-of-sale systems… the vast majority of e-commerce merchants have Magento as their e-commerce CMS. As with other open-source platforms, Magento Community Edition has risen in popularity with a network of service, design, development, and integration resources.

The Transformation of Magento

Choosing an e-commerce platform depends on many variables. The number of products you are selling, the configuration of existing products, the integration requirements, and the resources to develop and improve the platform all play a role. Magento has exploded as the business e-commerce platform of choice due to its flexible configuration and a large audience of users customizing the solution and supporting it. Have a Magento Platinum partner, Verge Commerce.

This infographic from CSS Chopper provides both insight into the growth of the platform and why the e-commerce community is excited about the platform.

Is it worth setting up the Magento store?

It’s worth it! The current situation, even if it is temporary, has already developed certain behaviors in consumer habits that will most likely not stop. Great convenience and fast shipping, favorable return policy, and non-cash payment methods – these are today the great advantages of e-shopping, which prove not only a great convenience but also a significant time-saving.

All these data are the best answer to the question of whether it is worth setting up an online store. The prospective future of the e-commerce industry gives you unprecedented opportunities for business development in the online space. Use them and develop your online business. Check how the positioning of your online store

Own online store vs offer platform

Until 2010, online sales in the world were associated with an almost “forced” presence on the Allegro auction platform. This was primarily due to the fact that almost all the world’s Internet users stayed there. Today, although Allegro is still breaking sales records, and the website is currently used by about 20 million people a month, it is not so obvious anymore.

Most entrepreneurs operating in the e-commerce industry diversify sales channels, wanting to reach an even larger group of potential recipients. 57% of them still choose this purpose, but more and more companies decide to sell only through their own online stores.

Online store – definition. What are online sales?

An online store is a type of website with a catalog of products or services that allows you to sell and make purchases via the Internet. The purchasing process is most often carried out by adding selected items to the basket and placing an online order.

In most cases, online stores also allow you to make online payments. Referring to the definition of Wikipedia, one should also emphasize its strong relationship with the e-commerce industry. E-shops are the most popular form of e-commerce. The vast majority of transactions carried out in them take place in a B2C relationship, rarely B2B.

Covering Up

We recommend Magento, especially for small and medium-sized online stores. The platform will become your reliable friend and faithful partner for many years to come. It will lead you toward the most successful store for your e-commerce business. It does not matter if you have a small business or whatever size.

Unlike many online store engines, Magento is free and does not require you to keep a full-time developer. This engine is very rich in functions by itself, and if something is suddenly missing, you can always choose the solutions you like in the market.