6 Steps to Starting a Phone Case Business

A smartphone is an indispensable tool for daily life. Before going to bed and first thing in the morning, people frequently check their phones. A smartphone is now owned by 85% of Americans, up from just 35% a decade ago, according to the Pew Research Center. Global smartphone usage has topped six billion people.

Thus, we reach the topic of this article: phone cases. The best method to showcase one’s individuality is by picking the appropriate phone case, therefore that’s the option we’re concentrating on today. People who use phone cases have the chance to express their personal style and stand out in a setting when cell phones are so extensively utilized.

Therefore, the aforementioned conditions offer the ideal chance for businesspeople who want to profit from this sector. But how can you offer phone cases to customers without first knowing exactly what they want? Here’s how to launch your own business producing phone cases.

Starting an Online Phone Case Business: 6 Steps

1. Plan your Business

A business plan must be written as a first step. It need not be intricate or related to your new company idea, but it must highlight the essential elements. You organize your strategy, list the resources you’ll need, and evaluate the viability of your idea when you write a business plan. The two key areas you should concentrate on are the target market and the items. To plan your business for you, you might engage a business plan writer.

the intended audience. Will you provide services for both iPhone and Android users or only iPhone users? And which iPhone models will you support? Are you going to sell phone cases for Android users solely for the most well-known models, like the Samsung Galaxy, or will you also include other models, like the OnePlus, Huawei, and LG?

You can also target particular customer demographics. With 28% of American adults in this age bracket not utilizing standard broadband at home but owning smartphones, Pew Research Center data indicates that this age group is most reliant on smartphones.

Consider the following elements: occupation, spending habits, interests, etc. You may find phone cases that appeal to your target market after you are aware of who they are.

Products

What kind of phone cases do you intend to market? Different sizes and styles of phone cases are used for a range of purposes, including:

• silicone cases that are gentle and strong

• cases with more traction

• reasonably robust bumper enclosures

• dependable and protective hard cases

• Folio/wallet cases will help you and your possessions stay safe.

• Batteries that are useful and practical

2. Organize your Finances

Even though managing finances is not everyone’s favorite part of running a company, it is essential to the long-term survival of the enterprise. The most crucial financial activities for every new business are opening a business bank account, a merchant account to accept credit cards, keeping track of sales and expenses, and putting up an accounting system.

Related: Mobile business ideas

3. Develop Your Product and Source it

You can choose to dropship pre-existing phone cases. You won’t need to bother about product design, inventory, or fulfillment as a result, but you will have less control over the product and a reduced profit margin.

Do you currently have any innovative designs in mind, or do you want to collaborate with a designer on them? Since many people may express their individuality through design, coming up with a distinctive layout might help your firm stand out in a crowded market.

If you want to customize your order, you will need to either contact a manufacturer or employ a print-on-demand service. With the first choice, you have the greatest control. Dropshipping offers a middle ground between manufacturing and drop shipping—you sacrifice profit margins, but you can customize your products and don’t need to manage inventories.

 4. Create a Brand Identity

Any firm needs a strong brand identity to flourish, but those in highly competitive industries need it even more. The phone case industry is most likely one of them. That shouldn’t come as much of a surprise given how simple it is to enter this field.

Making a company name, logo, and value proposition is the first step. You can distinguish yourself from your rivals by putting your attention on these three factors.

5. Create Your Online Store

Finding a market for your phone cases is crucial. You should create a company website to accomplish this. To let clients explore and buy your things, you can build a website with an online store.

However, simply having a website is insufficient. You must use social profiles to establish your presence on social media. Although you will have a lower profit margin on these channels, you can also list your phone cases on online stores like Amazon and eBay to increase brand awareness.

6. Promote Your Products.

If you want to launch your own phone case business, you need strong marketing. After putting time and effort into creating, procuring, and listing your products, you must generate awareness and interest. You can utilize the following marketing strategies:

• SEO (search engine marketing). Every day, a large number of people seek online for unique and practical phone cases. Use SEO to expand your organic reach and Google Ads for purchase-intent queries (SEO).

• the application of social media for marketing. If they have the money, advertisers may use social media platforms like Facebook and Instagram to reach tens of thousands of individuals every day. Create engaging advertisements that spark attention.

• advertising using influencers. Persons enjoy copying well-known people. Big names are not required. Promote your phone cases to their followers by collaborating with social influencers who have small to large followings.

When compared to more difficult endeavors, the aforementioned advice makes starting a phone case business rather simple. You can continue with the rest of the process once you have identified and comprehended the market. Your achievement is certain.