8 strategies you should follow for retaining your E-commerce customers

Experienced e-commerce marketers would agree- generating sales from repeat customers is more effective than searching for new customers. The data backs this- the chance of selling to a prospect is only about 20 percent, but the potential to sell to an existing customer is more than 60 percent. Though new prospects are crucial for business expansion, most e-commerce marketers would focus more on the increased repeat purchase rate than ever before.

In this post, we’ll see some of the ways you could increase your repeat purchase rate. If you are looking to increase sales, you would need to work smart and effectively using the

following repeat purchase strategies.

Offer a seamless shopping experience-

The entire purchase experience should be as seamless as required. If there is any delay in payment processing or during the checkout process, the customer may lose patience and just refuse to complete the purchase. Besides this, all the elements of your mobile app should be on expected lines. After all, the customer would make a repeat purchase only when he has had a great first-time shopping experience.

Segment your audience for easier targeting-

Your customer data is the biggest asset you have in your marketing arsenal. To encourage repeat customers, you will have to leverage this data to pitch the right product to the right customer based on their purchasing and browsing behavior. For instance, if you sell sports shoes, you could segment your audience based on their age, gender, occupation, and lifestyle. Teenagers and people in their 20s would opt for high-end athletic sports shoes while people in their 30s and 40s would want good quality, long-lasting sports shoes. Based on this, you could fine-tune your targeting strategies. e-commerce

Send re-engagement emails-

There may be some customers who’ve not bought from you in quite a while. The main idea of sending a re-engagement email is to get them to choose you for their next purchase. Based on your customer’s demographic data, you could personalize the email and send it to them whenever needed. Do not flood them with emails. This could drive them to lose interest in your brand.

Show off your reviews-

Customers trust reviews more than anything else. Even though they have bought from you earlier, your customer would want to know others’ opinions before making a purchase. You should show your product reviews on the product page and other places wherever necessary. This ‘social proof’ would help your existing customers trust you even more.

Send personalized product recommendations-

Your customer may have bought something from you a long time ago. When they re-visit your E-commerce mobile app or website, they’d want something that interests them. With personalized product recommendations, you have a better chance at conversions as the customer would tend to search for those products that interest them first and fill up their cart with these. If you help the customer choose something he would love to buy, that customer would come again and again and again.

Send cart abandonment emails-

Research says that out of every 10 customers, about 7 would fill up their carts and leave it that way. This presents an opportunity you cannot miss.

You can set up a system where an email goes to the customer whenever they abandon a shopping cart full of products. You could sweeten the deal by offering discounts on the products when the volume of goods is higher or if the shopping cart had been abandoned for a long time.

Improve customer satisfaction through surveys-

Knowing what the customer thinks about your company is important. Customer feedback taken after purchase shows the customer that you care for their views. If the customer is unhappy with your service or product, you can talk to them and solve their queries. You could do this by asking the right questions in a customer feedback form. Based on their likes and dislikes, you could make changes to your mobile app, website, or overall service.

Start a rewards program-

For encouraging repeat purchases and brand loyalty, a rewards program could motivate your customers to make repeat purchases. To start with, you could thank them for making the purchase and offer points on every subsequent purchase based on the value of goods purchased. e-commerce

Summing Up

Retaining your customers is a continuous process that requires your constant attention. Not only is it cheaper to generate revenue from existing customers, but it also helps you grow your brand and boost brand loyalty. As it is rightly said, a bird in the hand is worth two in the bush.